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2019 

Brief: 

Create a website to launch a family run cycling business

Web designer, photographer

Role: 

Web design, photography, marketing

Activities:

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Background

I designed a responsive website for Ride Southern Spain, a cycling holiday family business, operating in Lanjarón, Spain. 

Andy, the owner of the business, wanted to be able to manage and update the website once it was live, so I created the site in Wix, and coached him as we went along.

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Photography

In order to create an eye catching, professional website, I flew out to Spain to join Andy with a group of guests to shoot them mountain biking. I took lots of photos which have been used across the website and through social media, promoting the company and showcasing merchandise.

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Analytics

During the first 4 weeks of the site being live, the level of traffic far surpassed expectations, and has continued to accelerate. The majority of traffic has come via Facebook posts featuring my media content. I also enhanced the SEO to ensure Ride Southern Spain appeared higher up in search results.

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Outcome

The website is live and proving to be a success. Andy manages the site and due to the integrated social media feeds, finds it easy to update. When he wants to change more complex information, he is confident enough to do that.

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